This German campaign aimed at job-seekers stuck in dead-end jobs has constantly made me laugh out loud in public while heralding a wind of change in creative thinking regarding ambient marketing. They started with ambient posters stuck on the side of every kind of vending machine imaginable. The posters reveal that inside the vending machine is a bored stiff human worker. Now they have got to the bottom of the matter with an event entrance poster that shows how we try to improve our lot by 'ingratiating ourselves with the boss.' This 'tunnel vision' approach needs to be put to one side and you need to take a more hard-assed (sorry) approach to developing your career. Ambient and experience marketing is one of the best sources of amazing creative ideas. The combination of concept tied into a sense of theater seems to bring out the best in creative departments across Europe, putting fun into building the Client's bottom (sorry) line.
Wednesday 4 February 2009
Do I look big in this bum?
This German campaign aimed at job-seekers stuck in dead-end jobs has constantly made me laugh out loud in public while heralding a wind of change in creative thinking regarding ambient marketing. They started with ambient posters stuck on the side of every kind of vending machine imaginable. The posters reveal that inside the vending machine is a bored stiff human worker. Now they have got to the bottom of the matter with an event entrance poster that shows how we try to improve our lot by 'ingratiating ourselves with the boss.' This 'tunnel vision' approach needs to be put to one side and you need to take a more hard-assed (sorry) approach to developing your career. Ambient and experience marketing is one of the best sources of amazing creative ideas. The combination of concept tied into a sense of theater seems to bring out the best in creative departments across Europe, putting fun into building the Client's bottom (sorry) line.
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